JDK has partnered with SRAM to celebrate Lance Armstrong’s return to competitive cycling by releasing a series of limited-edition posters. The posters, part of SRAM’s “Choose to Win” campaign, honor Armstrong’s 2009 season, from the Tour of California to the Tour de France.
“Choose to Win” encourages enthusiasts who’ve purchased a SRAM-equipped road bike at an authorized independent bicycle retailer to take a picture of themselves with their new bike in front of the shop, along with the salesperson, and submit it to ichoosetowin@sram.com. Both consumers and bike shops have a chance to win one of JDK’s limited-edition, screen-printed posters.
“As avid cyclists and enthusiasts ourselves, working on this project has been an incredible experience for our studio,” said JDK CEO Steve Francisco. “Capturing the excitement of Lance’s journey in these posters is an amazing way to document this incredible time in cycling history.”
