Fredrik Averin joined JDK in April as the new Design Director of our Portland, Ore., office. Fredrik has a great deal of creative experience in a variety of areas, including corporate identity design and packaging strategy/design. Before accepting this new position, he was already working closely with us as a freelance contractor on a range of Xbox projects. Fredrik spent a couple of years as a creative director at Avenue A/Razorfish in Portland, Ore., and was a senior art director for marchFIRST, in San Francisco, Calif., and Portland. Although his first job as a designer in the USA was at Landor Associates in San Francisco, Fredrik—a native of Sweden—began his career in Stockholm, where he was an assistant art director at HLR/Dromfabriken BBDO and Villmer Reklambyra. He has a M.F.A. with an emphasis on graphic design from Konstfack-University College of Arts, Crafts, and Design (Stockholm).
