Senior Designer Erik Petersen was doing his usual rounds on the "hip" visual-art blogs when Design Director John Siddle came over and mentioned how much he liked one of the illustrations Erik was looking at. John mused that it would take ten minutes to make something equally cool.
Erik took that as a challenge. He started by digging through the "recycling bin" for work he liked but had never used. Those old files became the jumping-off point for poster art. Erik created feverishly. As soon as something was remotely cool he’d save it and start another. Erik says, "It was very liberating to smash stuff out like that." Each poster took ten minutes, tops.
John decided to hang Erik’s work on the wall. Gold star, Erik! We’ll show John Siddle’s 10-Minute Poster Wall next month. It’s a new tradition.
